Connect With Business Owners
Invite business customers, members, partners, or prospects and spend time learning about their goals and where you can help.
Why Sponsor a Workshop?
If you serve business owners, your success is connected to theirs. Sponsorship gives banks, credit unions, professional-service firms, distributors, associations, and other organizations a practical way to support the businesses they serve.
Create Content Worth Sharing
Use invitations, photos, and participant takeaways to show how your organization invests in the businesses it serves.
Give Owners a Reason to Choose You
Support their growth with practical sales guidance, giving customers a reason to stay connected and prospects a reason to get to know you.
What Your Participants Will Learn to Build
In six sessions over one full day, participants begin building the foundations for these sales processes.
Messaging
Participants learn a practical formula and begin writing a message that explains how their business helps customers.
Marketing
Participants begin planning how to put their message in front of the right people through the channels that fit their business.
Prospecting
Participants identify prospects and plan how to contact them, start conversations, and follow up.
Sales Discovery
Participants learn to guide discovery meetings to understand where customers are now, where they want to go, and how their solutions can help.
Presenting/Closing
Participants develop a clear way to present recommendations, address questions, and help customers make a buying decision.
Growing Revenue with Existing Customers
Participants identify additional ways to help existing customers and plan how to introduce relevant products and services.
How Sponsorship Works
Plan It Together
We agree on your goals, audience, date, and location. You choose the participants and provide the meeting space and lunch.
Invite and Promote
Invite up to ten business owners from your customers, members, partners, or prospects. Attendance is arranged through your organization.
Host and Follow Through
We lead the full-day workshop and two virtual follow-up sessions. Your team can continue building relationships with participants afterward.
Your workshop leader
Scott McLin
Sales and Marketing Strategist
Scott brings more than 35 years of sales experience and firsthand experience as a business owner.
Let’s Plan Your Sponsored Workshop
Let’s discuss the businesses you serve, the participants you’d like to invite, and a date that works for your organization.
Discuss Sponsorship