Understand and plan
Set Your Trajectory
Understand where your business stands today and where you want it to go.
Establish your revenue goals and develop a sales and marketing plan to reach them.
Build on your one-day workshop over 45 days: understand where your business is, decide where you want it to go, and build a better sales and marketing system to help you get there.
Book a Free Strategy CallThe 45-day Sales and Marketing Transformation Program builds on the Sales and Marketing Workshop. You can also enroll with the workshop included.
Set your direction, then refine your messaging, marketing, prospecting, selling, and customer growth processes with hands-on guidance. Learn how to measure and improve your results.
Understand and plan
Understand where your business stands today and where you want it to go.
Establish your revenue goals and develop a sales and marketing plan to reach them.
Build and apply
Keep developing the processes you started in the workshop, with hands-on guidance to use and improve them in your business.
Connect your messaging and sales activity with the website, campaigns, CRM, and other marketing tools that support them.
Measure and adjust
Measure your sales and marketing activity and results against your goals.
Identify what’s working and make adjustments to your plan and processes so you keep improving.
Build on the Sales and Marketing Workshop with hands-on help applying your processes, connecting your marketing, and learning how to track and improve results.
Discuss your business, the results you want, and what needs to change to help you get there.
Confirm your priorities and the right scope for your Sales and Marketing Transformation Program.
During the 45-day program, set your goals and keep developing and applying your sales and marketing processes with hands-on guidance.
Develop and improve the marketing tools that support your messaging, prospecting, sales conversations, and customer growth efforts.
Learn how to measure sales and marketing activity against your goals, review results, and adjust your plan and processes.
Practice using results from campaigns and customer conversations to decide what to improve next.
The Result for Your Business
You’ll have a coordinated plan, stronger sales processes, and connected marketing assets, plus a way to measure progress and keep improving. Use that system independently or continue with the Sales and Marketing Tracking Program.